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16. November 2012

The BIG 5 in Dubai

von Andre Weber

No, with BIG 5 in Dubai big game hunting of the Big 5 animals (lion, African elephant, Cape buffalo, leopard, and rhinoceros) is not meant. The BIG 5 Show is the biggest trade fair for construction products in the region. Schoeck ME FZE has taken part another time this year with a booth in the German Pavillon in the Middle East Concrete part of the Show.

After setting up the booth on Sunday together with Sven Ustrabowski and Klaus Schaaf (our new sales rep in this region), I had the possibility to give a presentation in front of the auditorium. More than 30 people were watching and had the possibility to ask questions in the following discussion. After the presentation the number of visitors in our booth increased and after 4 days of trade show we had around 100 qualified visitor reports from the different countries of the region reaching from Turkey over Egypt and Saudi Arabia to India. Even the local press made an interview with me and released an article in the construction week.

On Friday morning I took my flight back to Frankfurt.

My personal impression I took back from there is, that despite of the difficult economic situation in Dubai, this region is extremely interesting for innovative reinforcement products like ComBAR®.

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